NeoConversations Ep. 7: Designing Branded Spaces
What does it take to effectively design brand character into a space? How can brand values and purpose be communicated through materiality, visual language, ambiance and experience? What’s in the tool kit needed to implement a design program company-wide? In this episode, Amy Devers talks to Renee Hytry Derrington, International Design Lead for Formica Group, and Abbott Miller, a partner at world-renowned design studio, Pentagram to explore all the nuances of translating a brand into a physical experience.